NEWS

01 SEP 2011

Nira Alpina identity and collateral

Inaria has created the brand identity, and the guest, sales and marketing collateral for Nira Alpina, Switzerland – the latest hotel from Nira Hotels & Resorts. The brand motif is a stylised design of the imposing Engadine mountain range that is visible from the panoramic windows of each guest room. As well as a 64-page brochure, Inaria also created the full suite of in-hotel collateral.

13 JUL 2011

Inaria art directs Nira Alpina photoshoot

Inaria has just undertaken its second photoshoot for Nira Hotels & Resorts. Due to launch in December 2011, Nira Alpina is a ski-in, ski-out hotel in the beautiful Swiss town of Surlej. A 10-minute drive from the glitz of St Moritz, Nira Alpina provides a new, more exciting approach to the Engadine, which is captured through the combination of a chic yet casual style for the hotel, with a risqué, nomadic bohemian feel for the Nira brand.

10 JUN 2011

Forte Village brand identity and marketing collateral launches

Inaria has created a new brand identity and website for Forte Village, a 46-hectare resort on the Island of Sardinia. The resort, which has won the award of The World's Leading Resort for each of the past 13 years, appointed Inaria to fully refresh their brand positioning and identity. The resulting brand concept 'la gioia di vivre' and the new look and feel were implemented across multiple items, including an extensive new website.

08 APR 2011

Inaria creates new website for mason rose

Inaria has created a new website for Mason Rose, a leading UK-based hotel representation company. As well as showcasing their clients – which are some of the world’s most exceptional hotels and resorts – the website also builds upon Mason Rose's preeminent position as the UK's leading social media travel commentator. Visit masonrose.com

02 DEC 2010

Travel Secrets are out

Hot off the Inaria press this week is a new book by 'The Voice of Luxury Travel', Tanya Rose. Travel Secrets is 400-page compilation of Tanya's favourite hotels and hidden gems from around the world, based on her 20 year career as the travel guru to the stars. The book features a wealth of 'insider tips', as well as the travel secrets of celebrities from the world of design, entertainment and commerce. The book is available for purchase from Mason Rose Publishing.

23 OCT 2010

Travel Lab identity launches

Pure Escapes, the world’s leading African and Indian Ocean destination expert, has commissioned Inaria to create the positioning and brand identity for its bespoke experiential travel service; Travel Lab. The logo retains the Pure Escapes symbol, but it combines with a more contemporary typeface to communicate the progressive nature of the offer. The resulting logo and identity style has been applied to a variety of printed and digital applications, including a website.

19 OCT 2010

Fraser Yachts Charter Portfolio 2011

Inaria has created the Fraser Yachts Charter Portfolio 2011. The case bound, 260-page book features the very best of the luxury super yachts available for charter from around the world, along with the best global charter destinations. This is the third edition produced by Inaria since we undertook the global rebrand in 2008, and this latest version introduces an FY monogram to the cover (printed in a spot UV varnsish) along with hot pink foil blocking.

04 OCT 2010

Inaria undertakes rebranding project for Pure Escapes

Pure Escapes, the world’s leading African and Indian Ocean destination expert for the discerning traveller, launches its new identity this week. To communicate the 'pure' concept, Inaria created a new symbol that is subtly based on the shape of a lotus flower - the ancient symbol for purity - combined with the four pointed star: a symbol for spirit and hope. The new positioning and identity was subsequently implemented across numerous marketing collateral including an extensive product brochure and website.

15 SEP 2010

Shanti Hospitality launches brand identity and website

This week saw the launch of Shanti Hospitality, the hospitality division of C&C Alpha Group. Shanti Hospitality is a hotel and leisure company with a focus on building exceptional assets and brands across every vertical. The distinctive 'S' symbol represents the three successive generations of entrepreneurs that have built C&C Alpha Group and is interwoven by the S of Shanti: the name given to the grandfather and founder of the business. Inaria also created the website, shantihospitality.com

25 AUG 2010

Nira brand identity and website launches

Inaria has created the brand strategy and brand identity for Nira Hotels & Resorts, following the success of the work undertaken for the brand's first property, Shanti Maurice. Nira, which has multiple hotels and resorts in development, is the latest venture by renowned hotelier MPS Puri, and is aimed at the discerning, nomadic traveller. Inaria also created Nira's website, which showcases its spas and restaurants, in addition to the existing, and planned, hotels and resorts.

INARIA BRAND DESIGN

CONTACT