NEWS

04 JAN 2008

Spring has officially sprung

Inaria has now worked with Wall, a high-end women’s fashion brand, for a second season to design and art direct their new Spring/Summer 2008 mail-order catalogue. Using the best and most luxurious fibres, Wall produces stylish clothes for a discerning clientele. Spring’s collection is no exception, with beautifully cut pieces that will make you want to head off to fairer climes and kick-start your holiday. The photo-shoot took place in a quirky warehouse in the East End, where the spirit of spring was invoked for all to enjoy. The catalogue can be requested at wall-london.com and will be hitting your doormats shortly. Or if you can’t wait that long, head to their chic boutique in Westbourne Grove.

10 DEC 2007

Christmas in Soho

As with many of London's young media companies, we decided to have our Christmas party in Soho this year. Only we couldn't resist going all out to make it a party to remember: we joined our colleagues on the other side of the pond in SoHo, New York. After squeezing in the maximum amount of shopping, galleries, sight-seeing (and even more shopping), we fought the exhaustion and jet lag and painted the town red. It was not quite as red, however, as the army of drunken Santas that were also doing the rounds.

16 NOV 2007

Anyone for The Artois Championships?

The Artois Championships attract many of the world's top male players to The Queen's Club each year. Inaria's involvement with the world famous Club continues this week with the launch of the 2008 Artois Championships hospitality brochure.

01 OCT 2007

Fraser Yachts rebrand launches at the Monaco Yacht Show

Fraser Yachts, the world's largest luxury yacht service provider, has launched its new identity, designed by Inaria. Fraser Yachts is recognised as the global experts in luxury yacht services, with a team of over 150 professionals, across 17 offices around the world. A hand-crafted heraldic mark with a modern secondary graphic style enables Fraser Yachts to communicate the company's rich and illustrious heritage, combined with its continuous strive for excellence. The new identity has just launched at the Monaco Yacht Show, one of the key highlights of the yachting calendar, with Inaria creating a multitude of show and marketing collateral.

26 SEP 2007

Inaria creates a first with new brand extension

Since launching five years ago, Original Travel, together with Inaria, have won many travel, design and marketing awards. However, keeping a brand in front of the competition requires innovative thinking on how a brand can reach new and diverse audiences. It was with this spirit that we created and produced the company's first published book The Big Short Break, which hits the bookshops this week. The book's title continues the theme of Original Travel's brand essence – of getting the maximum experience from the minimum time required off work. The 372-page casebound book has been written by Ron Asprey and is full of inspirational short breaks with stunning photography, samples itineraries and insider travel tips. The book, which makes a perfect Christmas gift, is on sale at all major book stores or is available to buy directly from Original Travel at originaltravel.co.uk

10 SEP 2007

Mason Rose Collection launched

Mason Rose has launched the 2007-08 Collection designed by Inaria. The 320 page directory is aimed at discerning business and leisure travellers and features essential information and photographs on a unique collection of 77 luxury hotels and travel experiences around the world. Designed to reflect the Mason Rose brand identity completed by Inaria at the end of 2006, the book contains a series of illustrations created to communicate the company’s offer. Inspired by vintage suitcase labels from ‘the golden age’ of luxury travel, the illustrations symbolise the high levels of personal service and attention to detail that are the cornerstone of the Mason Rose brand. The Collection will be distributed to influential communities and individuals throughout the UK.

03 SEP 2007

Website launched for New York fashion brand

Inaria has just launched a new website for New York fashion brand, Whistle & Flute. The site reflects the Whistle & Flute brand concept – the contrast and melding of masculine and feminine whilst using strong, confident design with softer, feminine details. The background uses a bespoke illustration of apples and pears to continue the Cockney rhyming slang theme. Whistle & Flute has been invited to kick-off New York Fashion Week with a runway show in collaboration with Gen Art on 5 September 2007. Their first collection for Fall/Winter 2007/08 is now available to view online.

21 AUG 2007

Adventures in Commercial Photography

Hot-off-the-press this week is Inaria's book for photographer, Ben Rice. Called Making Pictures: Adventures in Commercial Photography, the book features 160-pages of Ben's favourite commercial and private commissions. To contrast the wealth of rich and colourful images inside, the book is quarter-bound using Brillianta cloth, which is combined with grey Dutch board for the front and back covers.

20 AUG 2007

Inaria wins two Graphis Gold Awards

Two of our recent projects have won Graphis Gold Awards. The first was for our travel related ephemera called Dreaming of Marrakech which will feature in Graphis Design 2008. The second award was for Inaria's book, High Five, which won a Gold Award in the brochure category and will appear in Graphis Brochure 6.

17 AUG 2007

One&Only logotype redesigned by Inaria

This week saw the launch of a newly-designed logotype for the luxury resort brand, One&Only. Following an extensive brand review, Inaria evolved the logotype to better reflect the strategic direction of the brand and to ensure that while the mark appears as an evolution of the original design, it is also more contemporary and more unique. The logotype will be rolled-out across all resort and group collateral with immediate effect.

INARIA BRAND DESIGN

CONTACT