Inaria is an internationally renowned brand design consultancy working predominantly in the luxury sector. Founded in 2000 by Andrew Thomas and Debora Berardi, our approach of combining vigorous strategic thinking with beautifully crafted design
continously delivers innovative, compelling and successful results. We work closely and extensively with some of the world's leading brands as well as complete start-ups who are committed to making an unforgettable first impression.
Debora Berardi
Partner & Creative Director
debora@inaria-design.com
Andrew Thomas
Partner & Creative Director
andrew@inaria-design.com
Inaria
10 Plato Place
72-74 St Dionis Road
London SW6 4TU
United Kingdom
+44 (0)20 7384 0900
Inaria has created a new identity for WildCRU, the Wildlife Conservation Research Unit which is part of the University of Oxford's Department of Zoology. WildCRU underpins solutions to conservation problems through their Conservation Quartet: research; education; community involvement; and implementation. A red fox has been WildCRU's mascot for over 20 years and the new logo combines the fox's face with a book, for education, and a pen, for research. The project was undertaken pro bono by Inaria as part of our charitable contribution for 2008.
Inaria has created the identity for the next One&Only resort to open, One&Only Cape Town. Due to open in October 2009, the modern, vibrant resort will feature 160 rooms and suites, an indulgent spa, beautiful pools and supreme views of Table Mountain. The identity, which draws inspiration from South Africa's hand woven baskets and bead work, subtly illustrates the Mountain and Lion's Head, and is foil-blocked onto ColorPlan Bitter Chocolate paper.
Sandy Lane has appointed Inaria to review and develop its brand identity and implement the resulting design style across all of its resort and restaurant collateral. Located in St James, Barbados, the resort is world famous and one of the leading premier luxury golf and spa retreats. Sandy Lane is undertaking a series of refurbishments due to be completed in Autumn 2008 and has appointed Inaria to ensure the quality of the resort collateral reflects the improvements being made.
Inaria has been appointed to create the brand identity and packaging for Acquizhen, a new range of luxury skincare products. Formulated by pioneering surgeon Dr Erich Schulte, the products are totally organic and contain active ingredients derived from grapes and vine leaf extracts. The range will initially comprise of five products and is due to go on sale in the UK and Germany this Autumn.
Following the global rebrand for Fraser Yachts, Inaria has created the collateral for its latest Charter Portfolio. The centre piece is a 224 page case-bound book which highlights a number of exquisite cruising destinations and showcases some of the worlds finest superyachts available for charter. Bound in linen, the book is presented in a matching clamshell box, together with a set of five brochures outlining Fraser Yachts services. The lavish package has been distributed worldwide from those looking to charter, to individuals interested in purchasing a superyacht as well as the press and the industry at large.
Last week saw the official opening of Apsleys, the new restaurant at The Lanesborough the iconic London hotel at Hyde Park Corner. Housed in what was formerly The Conservatory Restaurant, Apsleys combination of authentic Italian cuisine and exquisite atmosphere under the rooms famous glass roof are an integral addition to Londons dining scene. Inaria has designed the logotype and identity, with the concept of sliced ingredients being applied across a suite of beautifully produced menus.
WhiteConcierge, Europe's leading concierge service, has commissioned Inaria to review and develop its brand strategy, identity and marketing collateral. As the market leader in white-labelled concierge, they provide lifestyle management and concierge services to corporate clients who have affluent, mass affluent and high-net-worth customers.
Last week saw the second in a series of branding workshops for the brand managers of Crystallized, the product brand of Swarovski. The brand workshops have been created by Inaria to develop employees understanding of current branding issues and opportunities, and are co-facilitated with Crystallized's Head of International Brand Management. This second event in Paris follows the inaugural workshop in Boston.
Inaria has been appointed to create the identity and printed collateral for the forthcoming One&Only resort, One&Only Cape Town. The resort will be situated at the heart of the historic waterfront and will have incredible views of Table Mountain. It is due to open in July 2009. In addition to creating the resort's visual identity, Inaria has been appointed to create all of the resort's guest and marketing collateral.
The prestigious Knightsbridge hotel, The Lanesborough, has appointed Inaria to design and implement the brand identity for its new destination restaurant. Due to open in Spring 2008, the restaurant will be a modern high-end dining experience, superseding the long-standing Conservatory restaurant.