NEWS

18 JUN 2009

Inaria shortlisted at the European Luxuria Awards

We are delighted to announce that Inaria has been shortlisted at the first annual Luxuria Awards 2009. The full rebrand Inaria undertook for Fraser Yachts has been shorlisted in the category of Best Single Communication with Fraser Yachts being shortlisted for Best Brand. Organised by the Luxury Marketing Council and sponsored by American Express, The Wall Street Journal, Centurion and CNN, the awards are being held at the end of June in London. Patrick Coote, Fraser Yacht's Marketing Director, comments, "We have worked hard to evolve a brand with 60 years of history into one that will sit comfortably alongside other top international luxury brands for many years to come. Unrelenting attention to detail can be a difficult and a time consuming process but we’re over the moon that our efforts have been recognized at the highest levels."

fraseryachts.com

03 APR 2009

One&Only Cape Town officially opens

Today is the official opening of the newest resort in the One&Only portfolio, One&Only Cape Town. Over the last 18 months, Inaria has created the identity, marketing and guest collateral for the resort, and the identities and collateral for the bars, boutique and spa. Restaurant collateral was created for Gordon Ramsey's first restaurant in Africa, maze, and for Nobu Matsuhisa's innovative restaurant, Nobu. The resort, which is located in the V&A Waterfront, has spectacular views of Table Mountain and Signal Hill. These iconic landmarks form the basis of the resort's motif.

01 APR 2009

Inaria creates NEO Boutique identity

Inaria has created the identity and collateral for NEO, an innovative boutique featuring exclusive designer collections, specially handpicked from the catwalks around the world along with local South African treasures. NEO, which is part of One&Only Cape Town, will be Africa's leading high-end specialty boutique and will also feature a champagne bar, iPod station and an exquisite diamond bar created for One&Only by the House of Graff.

19 MAR 2009

Inaria creates 2009 directory for Fraser Yachts

Following the global rebrand for Fraser Yachts, Inaria has created the second edition of its Charter Portfolio. The centre piece is a 248 page case-bound book which highlights a number of exquisite cruising destinations and showcases some of the world’s finest superyachts available for charter. Bound in faux croc leather, the book is presented in a matching clamshell box, together with a set of five brochures outlining Fraser Yachts’ services. The lavish package has been distributed worldwide – from those looking to charter, to individuals interested in purchasing a superyacht as well as the press and the industry at large.

18 MAR 2009

One&Only resort directory launched

This week saw the launch of the latest One&Only resort directory. One&Only is a portfolio of distinctive and memorable resorts around the world and the directory showcases the collection. A bespoke pattern, evocative of the interior design detailing found at the resorts, was created for the front and back cover and was foil blocked onto ColorPlan Amethyst. The directory is used as a group-wide marketing item and is also placed in each resort room.

09 MAR 2009

One&Only Cape Town email campaign

Inaria have created a suite of e-marketing mailshots for One&Only's latest resort, One&Only Cape Town. The resort, which opens in less than a month, is set in the historic Victoria & Alfred Waterfront and is the first urban resort in the group's portfolio. Part of the digital marketing includes a video introduction from General Manager, Gérard Sintès. To view the video, click here.

19 JAN 2009

Andrew Winch Designs appoints Inaria for brand development

Inaria has been appointed by Andrew Winch Designs to create a new website and develop all future marketing collateral. Andrew Winch is widely recognised as one of the world's leading luxury superyacht and private jet designers, with his multi-award winning studio producing some of the most innovative and creative work for over 20 years. Inaria's brand design experience in the luxury yachting and private aviation sectors, combined with values common to Andrew Winch's design philosophy, made the selection of Inaria a natural choice. Inaria's first project, a new advertising campaign has recently launched with the creation of a new website due to launch in Spring 2009.

31 OCT 2008

Dubawi Island brochure

Hot off the press is a brochure for Dubawi Island, an exclusive residential development situated a short boat ride off the coast of Dubai. The brochure was created for Zabeel Properties, a Dubai-based property company that develops the highest quality luxury projects in the Middle East. The cover, which features a traditional ornate Islamic pattern combined with a series of contemporary vertical stripes, has been created using a variety of print techniques – reflecting the detail and craft of the resort itself.

24 OCT 2008

Inaria designs Sandy Lane's identity and collateral items

To coincide with the reopening of Sandy Lane, which has undergone a series of extensive refurbishments, Inaria has redesigned all aspects of the brand identity and has created over 130 collateral items. The redrawn logotype and symbol are complemented by a new visual language of indigenous shells and flowers, all of which have been photographed through the x-ray process. Inaria also created the identity for L'Acajou, Sandy Lane's signature restaurant.

24 SEP 2008

Identity for luxury drinks specialist launched

Inaria has created the identity for Vanquish, a Fine Wine and Premium Champagne distributor based in Central London. The symbol subtly illustrates the name and proposition through a crown made of Champagne bubbles.

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